Back in the Saddle Again

This is an exciting time of year as I anxiously hope to see Lance Armstrong capture another Tour de France victory. It's incredible how one man can bring so much attention and publicity to not only cycling, but to the fight of cancer. From the get go, Lance has dedicated his ride in the Tour de France to the LIVESTRONG campaign, to bring awareness and global commitment to cancer reasearch and programs. Major kudos.

Additionally, Lance has brought the art world with a series of artist designed time trial bikes that he will be sporting throughout the Tour. The first was the debut time trial bike designed by Marc Newson. Marc Newson is a revolutionary designer whose work in the fields of aerospace, furniture, product, jewelry, interior, and vehicle design have earned him countless accolades from the design community. He counts companies like Nike, Ford, Dom Pérignon, Cappellini, Qantas, Samsonite and Jaeger Le Coultre among his A-list clientele. For this bike, Newson used subtle flat black paint offset by glossy contrast details including the Stroboscopic rear wheel design that appears to pulsate at it spins. The bike brings a new level of design sophistication to the most legendary cycling event in the world while simultaneously flying the flag of cancer awareness in Livestrong yellow.

Can't wait to see what Damien Hirst has up his sleeve for Lance's final time trial bike in the 2009 tour. Apparently it's pretty incredible, from what Lance has been twittering lately.